Introducing Foona!
Founded in 2006, foona! resulted from an excruciatingly
long period of repetitive indecisiveness when eating out; something many
suffer from quite frequently.
Its inception was also encouraged by the lack of alternative
information resources available to the outgoing population of Islamabad
in the form of a directory service (such as 17 PTCL directory assistance,
which is out-dated).
The word ‘foona’ was derived from a fusion
of the words food and khana (meaning food in Urdu). Deciding the name
was essentially one of the most time consuming elements of bringing this
project together, simply because a catchy name that is unique, yet easy
to remember is imperative.
Essentially, Foona intends to serve multiple purposes
which will hopefully be expanded as the project develops while in service.
Firstly, as a search engine with a directory listing of all the food outlets
in Islamabad , it will be a central source of information. Secondly, Foona
will create an environment for consumers to interact with a trustworthy
rating and review system that will be completely community driven.
The review system that we will introduce will be the
lifeline of this mechanism, creating a method of trust and accountability
between the consumer and the business.
You may not believe it, but there are over a 100 restaurants
in Islamabad alone, many of which people such as you would not have heard
of. We endeavor not to be biased towards any restaurant as we believe
all businesses should prosper.
With Foona, we anticipate the feedback from the users
of the website will not only ensure its purpose and survival, but also
reinforce a system of quality control monitored by all patrons of the
restaurant industry. The purpose is to ensure the highest standards and
expectations are met, especially by those who demand it; moreover it will
introduce standards and ideals that may help elevate the current level
of quality.
We realize that all restaurants may not be listed, so
we anticipate user feedback to be essential for expanding the database
by revisiting our site and informing us of any additional places we may
have left out.
Services of Foona
We believe the success of Foona is dependent upon how
comprehensive, user-friendly and attractive the website itself will be.
Since there is no such database that exists with a sole dedication to
the food industry, this in itself will be a valuable head start; allowing
us a handicap period to understand the market with this new product.
People in Islamabad constantly have difficulty finding
a place to indulge their appetites in, since there is no central source
of information available for constructive decision making. Our comprehensive
coverage of various factors considered when choosing a destination for
a meal or even just a simple cup of coffee will come tremendously handy.
Since Foona will also come in a published format soon,
there will be a print version clients can keep laying around if the internet
is not very convenient or available. The information printed in the publication
will be based on survey data gathered from restaurant goers who visit
Foona to learn information and provide feedback.
Consistent interaction between restaurants and consumers
will ensure the livelihood of this service. The reputation established
by returning visitors will help build confidence amongst the unique and
infrequent visitors to help grow and strengthen the community. Kudos to
those who review by habit will help determine accurate and credible ratings
accredited to a food outlet.
As stated in our privacy policy, we may retrieve certain
personal information for record keeping and tracking our visitors for
statistical and marketing purposes only. Your privacy is safe with us
and we shall not sell or rent any information without the consent of the
party in question.
We thank you for your patronage; your constant re-visitations
ensure our quality and desire to continue serving you.
The Foona! Team
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